FAQs Answers to frequently asked questions. Vibrant In-Text Ads Engage your customers with the power of contextual advertising Testimonials Testimonials from other satisfied Vibrant InterestAD (VIA) Advertisers.

TECHNICAL REQUIREMENTS
For all VIA campaigns the following components should be supplied:

Selected Keywords:
Up to 100 core words per campaign, with a recommended minimum of 25 per line item

Creative:

Advertisers can supply either 3rd Party Redirect tags or Creative that
     meets the Technical Specifications below.

Larger video streaming creative is acceptable when delivered via specialist
      rich media platforms e.g. DoubleClick Motif, Eyeblaster, Pointroll,
     Atlas DMT, BrightRoll

3rd Party tags must be unrestricted with no geo-targeting or capping.

Max 3 Loops, maximum 15 seconds animation per loop.

If delivering the creative through Flash, it must contain backup GIF/JPEG

Must contain a border around the creative.

TECHNICAL SPECIFICATION

Skyscraper (wide) Specs

• Image Dimensions: 120 x 600 or 160 x 600 pixels (wide)
• Max File Size:
  
  • GIF: 40k
  • HTML/Flash: 40k (additional polite download limit 60k) served via
    IFRAME.
• Image Types: GIF, JPEG, HTML, Flash
• Format:
  • GIF/JPEG: Default GIF/JPEG required for all HTML and Flash submissions.
  • HTML/Flash: HTML, Flash, GIF/JPEG and simple JavaScript (i.e.
    form validation) only.
• Additional Requirements for Audio: User activated only with a 1 second delay, mute button required. Audio must stop on mouse-off.
• Additional Requirements for Video: True streaming, 30 seconds max. Requires Start, Stop, Mute button functionality. Subsequent files can be loaded only upon user interaction; video polite download limit is 2.2mb.
• Expandable Creative:
  • Maximum dimensions expanded: 350 x 600 pixels
  • Max file size: 40k on initial load after which four sub-loads permitted
    upon user interaction
  
  
  • Expansion on mouse-over only, collapse on mouse-off.
  • Expanded element of creative must include a close button.
  • Creative supplied must be left and right expanding.

  * Subsequent fi les can be loaded only upon user interaction;
  video polite download limit is 2.2mb

Leaderboard Specs

• Image Dimensions: 728 x 90 pixels
• Max File Size:
  • GIF/JPEG: 40k
  • HTML/Flash: 40k (additional polite download limit 80k*) served via
    IFRAME.
    * Subsequent fi les can be loaded only upon user interaction.
  • Default GIF required for all Flash and HTML submissions.
• Image Types: GIF, JPEG, HTML, Flash
• Format:
  • GIF/JPEG: Default GIF/JPEG required for all HTML and Flash submissions.
  • HTML/Flash: HTML, GIF/JPEG and simple JavaScript (i.e.
    form validation) only.
    
• Additional Requirements for Audio:User activated only with a 1 second delay, mute button required.
• Additional Requirements for Video: True streaming, 30 seconds max. Requires Start, Stop, Mute button functionality. Subsequent files can be loaded only upon user interaction; video polite download limit is 2.2mb.
• Expandable Creative:
  • Maximum dimensions expanded: 728 x 450 pixels (Leaderboard)
  • Maximum dimensions expanded: 468 x 350 pixels (Banner)
  
  
  • Max file size: 40k on initial load after which four sub-loads permitted
  • Expansion on mouse-over only, collapse on mouse-off.
  • Expanded element of creative must include a close button.
  • Creative supplied must be left and right expanding.

  * Subsequent fi les can be loaded only upon user interaction;
  video polite download limit is 2.2mb

MPU Specs

• Image Dimensions: 300 x 250 pixels
• Max File Size:
  • GIF: 40k
  • HTML/Flash: 40k (additional polite download limit 80k*) served via
    IFRAME.
    
• Image Types: GIF, JPEG, HTML, Flash
• Format:
  • GIF/JPEG: Default GIF/JPEG required for all HTML and Flash submissions.
  • HTML/FLASH: HTML/FLASH, GIF/JPEG and simple JavaScript (i.e.
    form validation) only.
• Additional Requirements for Audio: User activated only with a 1 second delay, mute button required. Audio must stop on mouse-off.
• Additional Requirements for Video: True streaming, 30 seconds max. Requires Start, Stop, Mute button functionality. Subsequent files can be loaded only upon user interaction; video polite download limit is 2.2mb.
• Expandable Creative:
  • Maximum dimensions expanded: 300 x 500 or 500 x 250 pixels
  • Max File Size: 40k on initial load after which an additional 80k* polite
    download is permitted upon user interaction
  • Expansion on mouse over only, collapse on mouse off.
  • Expanded element of creative must include a close button.
  • Creative supplied must be left and right expanding.

  * Subsequent files can be loaded only upon user interaction; video
  polite download limit is 2.2mb

Banner Specs

• Image Dimensions: 468 x 60 pixels
• Max File Size:
  • GIF: 40k
  • HTML/Flash: 40k (additional polite download limit 80k*) served via
    IFRAME.
• Image Types: GIF, JPEG, HTML, Flash
• Format:
  • GIF/JPEG: Default GIF required for all HTML and Flash submissions.
  • HTML/Flash: HTML, Flash, GIF/JPEG and simple JavaScript (i.e.
    form validation) only.
• Additional Requirements for Audio: User activated only with a 1 second delay, mute button required. Audio must stop on mouse-off.
• Additional Requirements for Video: True streaming, 30 seconds max. Requires Start, Stop, Mute button functionality. Subsequent files can be loaded only upon user interaction; video polite download limit is 2.2mb.
• Expandable Creative:
  • Maximum dimensions expanded: 468 x 350 pixels
  • Max File Size: 40k on initial load after which an additional 80k*
    polite download is permitted upon user interaction.
  
  
  • Expansion on mouse over only, collapse on mouse off.
  • Expanded element of creative must include a close button.
  • Creative supplied must be left and right expanding.

  * Subsequent files can be loaded only upon user interaction; video
  polite download limit is 1.2mb.

Overlay Specs

• Image Dimensions: 300 x 300 pixels
• Max File Size: 80k on initial load after which an additional 160k* polite download is
  permitted upon user interaction.
• Image Types: Flash only
• Audio: User activated only, mute button required.
• Requirements:
  • Overlay must have a border with close button inside the border.
  • All close buttons must be clearly visible in the top right hand corner.
  • Maximum 10s running time, if no user interaction.

  * Subsequent files can be loaded only upon user interaction; video
  polite download limit is 1.2mb.